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Monthly Archives: June 2011
5 reasons to choose a REALTOR® who knows REALTORs®
In a recent post we explained how vital it is for your REALTOR® to be a good listener and an effective communicator. Clear, prompt communication between a home seller and REALTOR® greatly increases the odds that your home will sell sooner and close to your asking price. But there is another advantage to listing with an agent who communicates well with you; she almost certainly is communicating well with other REALTOR®s. And having an established, reputable real estate agent who has earned the trust and respect of a network of peers gives you a decided edge as your property competes in the local housing market. This aspect of skilled communication takes a REALTOR® from good to great, and is essential to identifying serious home shoppers and closing a sale. Consider these five reasons for choosing a well-connected and communicative real estate agent who can enhance the experience of both buyers … Continue reading
Communication is key to selling your home
Success is tied directly to one’s ability to communicate effectively. Think about it: On every level, in both our personal and professional lives, our most satisfying and fulfilling achievements begin and end with clear communication. I have found that correlation especially true in the real estate business. Plain-spoken communication is the foundation upon which we build relationships with our customers. Once we understand each other — our goals, our roles and how we can target our resources and talents — we are on our way to a successful real estate transaction. Contrary to what some people may think, the most essential skill to be an effective communicator is not to be a good talker; it is to be a good listener. That’s why I listen very closely to our customers. I ask a lot of questions because hearing the answers helps me interpret the motivations and expectations of home sellers, … Continue reading
Sellers and buyers: Less social media means more
Imagine this scenario: You’ve listed your home for sale and as your REALTOR® is showing it, you mention, with a tone of disappointment, how long it has been on the market. In the course of casual conversation you also share that your spouse has accepted a job in another state and, even though you’re looking forward to the move, you’re a little worried about the timing. After your REALTOR® pulls you into another room and puts duct tape on your mouth, you realize it probably wasn’t a good idea to let your prospective buyer know you are so anxious to make a sale because now, in all likelihood, they will factor that perceived desperation into a too-low offer. Most folks probably would not offer that much insight into their personal circumstances in a face-to-face conversation. Yet, some sellers — and buyers, too — are carelessly posting information on social media … Continue reading
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